“We are excited to participate in this great campaign sponsored by the EDAWN Foundation… We are very proud that our students’ artwork will be displayed throughout our area on taxicabs. So many of our students are talented and artistic, and this is a great way to honor and acknowledge their gifts and talents. My thanks to EDAWN for supporting our students and staff year after year.” – Traci Davis – WCSD Superintendent
“The selection committee really enjoyed reviewing this year’s beautiful entries for Taxi Top campaign. The submittals were so creative and strikingly reflected the things we love about the Reno-Tahoe area! The EDAWN Foundation Board sends a big thank you to Washoe County School District and their many art teachers for their support of the Arts and for encouraging their students to appreciate the art we live within.” – Mercedes De La Garza – Member of the EDAWN Foundation
Past EDAWN Foundation Initiatives – Diversified Marketing Campaign
In 2013 the Foundation launched its first initiative, the Diversified Marketing campaign which primarily targeted visitors and business travelers. The purpose of the campaign was to re-brand the community and to promote Reno as a great place to live, raise a family, and an ideal place to grow a business. The campaign included family-friendly taxi-top advertisements from various businesses and cultural organizations in the region and billboards located at the Reno-Tahoe Airport and the Reno-Sparks Convention Center. Some of the billboard messages include, “Reno-Sparks has less red tape to make your business go fast. Almost as fast as the planes at the National Championship Air Races” (showing racing airplanes) and “Expand Your Business, Enjoy Your Life. Reno Sparks is home to 300 days of sunshine. So you can work when you want, where you want” (depicting a hiker sitting with his laptop on a mountain top).