RENO, Nev. (APR 2, 2015) – The Economic Development Authority of Western Nevada (EDAWN) officially announced that IMMY Inc., a Michigan based company and leader in 3D Augmented Reality and Virtual Reality imaging has opened a new research and development, fabrication center in Reno, Nevada. The company plans to initially employ technology-related positions at an average wage of $24/hour and will invest approximately $2 million in capital equipment expenditures to deploy the new facility in the first two years.

The IMMY™ is all about a revolutionary technology that empowers the human potential. The company’s proprietary Natural Eye Optics™ (NEO) are integrated into the IMMY eyewear platform. The IMMY delivers a superior 2D/3D AR/VR immersive experience to be employed in industry, medicine, military and entertainment. The development of Augmented-Reality (AR) has far reaching commercial benefits; by combining real world imagery while allowing the user to interact with virtual objects around them, activities such as aircraft and automobile repair or surgery are possible. IMMY’s advanced technologies have the potential of saving companies millions of dollars. Learn more at

Doug Magyari, CEO of IMMY, stated “the Reno business community is doing a terrific job building their ecosystem and is really paying attention to small business owner’s needs. The smart, business-friendly climate of Reno is what has drawn us to the area, and we’re looking forward to building this division of our company in Reno”.

“What’s especially exciting from my vantage point is the frequency with which these technology companies are choosing to locate and invest in south Reno,” said Naomi Duerr, Reno City Council Member and representative of Ward 2, where the new center will be located. “When you think technology and Reno, you tend to think about downtown or even the Midtown area, but this demonstrates that the city as a whole is continuing to attract these important new businesses.”

“This is a great addition to the region’s growing technology sector,” said, Mike Kazmierski, CEO of EDAWN.  “It is especially exciting to see that IMMY’s investment includes a research and development component that will spur on the advancement of 3D imaging while helping to brand Reno as a place that is at the cutting edge of innovation and technology.”

IMMY’s new research center became fully operational on March 2, 2015. The focus of the new facility is prototype development and low volume production. It will be “home” to some of the greatest minds in optics development and engineering.

The company was represented by Steve Kucera of NAI Alliance industrial brokers on the acquisition of the property.


About EDAWN:
The Economic Development Authority of Western Nevada is a private/ public partnership established in 1983 committed to recruiting, expanding and supporting newly forming quality companies that bring jobs to the region and have a positive impact on the quality of life in Greater Reno-Sparks-Tahoe.

Norma Yamaji
EDAWN Marketing Coordinator,