RENO, Nev. (Dec. 11, 2014)White Rabbit, today announced their operations and headquarters move to Reno at the EDAWN New and Expanded Company Welcome Reception. More than 300 guests, elected officials, and local business leaders celebrated the announcement at the Peppermill Resort Spa Casino.

White Rabbit is full-service agency and venture studio with a highly diverse and creative team that takes an idea through development and into scale, focusing on ways to help their clients innovate. The company initially moved into a downtown Reno location and already has a new site under construction, the “Rabbit Den,” that will also serve as a media studio and fulfillment center for clients such as clothing company L.A. Gear, tech startup CurbStand, and country singer Garth Brooks.

Derek Sine, White Rabbit’s CEO cited cost-savings and business-friendly environment as the primary reasons for the company’s move to Northern Nevada. Rabbit’s current plan is to hire up to 25 employees.

This company announcement coincided with the EDAWN annual event recognizing 32 companies and more than 4200 new jobs projected over the next five years to be added to the Reno-Sparks-Tahoe area. Ten of these companies also chose to move their headquarters to Northern Nevada. A number of the companies have already had a significant impact on the local economy in a relatively short period of time. More than half of the companies recognized are from the manufacturing industry and 12 businesses relocated from California.

“It’s a wonderful way to head into the holidays, celebrating another new company that is investing in Reno’s downtown, adding 25 exciting new jobs to the community,” said, Mike Kazmierski CEO of EDAWN.  To announce White Rabbit at our new and expanding company welcome event is the icing on the cake of a record year for new companies and jobs to be added to the region, he said.

Also in attendance at the EDAWN event was Governor Brian Sandoval, Reno City Mayor Hillary Schieve, Sparks City Mayor Geno Martini, Storey County Manager Pat Whitten and numerous other elected and community leaders.


About EDAWN:
The Economic Development Authority of Western Nevada is a private/ public partnership established in 1983 committed to recruiting, expanding and supporting newly forming quality companies that bring jobs to the region and have a positive impact on the quality of life in Greater Reno-Sparks-Tahoe.

Norma Yamaji,
EDAWN Marketing Coordinator